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eBay Stores overview

eBay Stores are where sellers can display all their listings and tell buyers about their business.

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About eBay Stores

Buyers    

  • A red door icon next to a seller's User ID indicates that the seller has an eBay Store. Click the red door  to go directly to that Store and access all of the seller's items
  • All Store listings appear in the main search results. You can also search for items in eBay Stores 

Find out how to search for items in eBay Stores.

Sellers    

  • Display all your listings − regardless of format − in one location
  • Get powerful and easy-to-use tools that enable you to develop your own brand, page design and encourage buyers to buy more
  • Your Store has its own Web address (URL) that you can promote to buyers
  • Choose from three eBay Store packages − Basic, Featured and Anchored
  • Store Inventory format is no longer available (from 10 September 2009). Instead, Store owners are able to enjoy improvements to the Buy It Now (BIN) format including:
    • Lower Insertion Fees on most BIN listings
    • Cheaper multiple-quantity listings
    • Longer listings for less hassle with 30-day and Good 'Til Cancelled durations
  • Get increased listing visibility in main search results (link to Best Match page)
  • Get FREE Gallery, additional pictures and Selling Manager Pro
  • Get FREE sales and visitor traffic reports

Read more about eBay Store packages.

Is an eBay store right for you?

Consider your overall experience with eBay, listing volume and selling goals. Sellers who have the best results with an eBay Store are those with high-volume inventory. They are experienced sellers committed to growing their sales and expect to have a part-time or full-time business on eBay.

Becoming an eBay Store owner − basic steps

Here are the steps to becoming an eBay Store owner: 

Step 1: Meet the seller requirements

To become an eBay Store owner you must:

Step 2: Subscribe to an eBay Store package

  • Choose a Store package based on your needs and short-term goals. Learn more about the benefits of each Store package
  • Choose a Store Name. The name you choose determines your Store's Web site address (URL)
  • To sign up for an eBay Store, go to the Subscribe to Stores form

Step 3: Set up and design your eBay Store

Tip: To get recommendations and make changes, use the Quick Store Tune-up tool in My eBay when you click the Manage My Store link.

Step 4: Start listing your items

  • You can list in any formats: Auction-style, BIN or Classified Ads
  • All listing formats automatically appear in your Store and can be created using the Sell Your Item form, TurboLister, Selling Manager Pro, or your favourite listing tool

Step 5: Manage your eBay Store

Use Store features, such as placing your Store on holiday, changing your Store name, or learn how to promote other items in your Store or close your eBay Store.

Step 6: Market Your eBay Store

Create interest in your Store by making sure buyers not only find your Store, but have a reason to keep coming back. For example, you can put certain items on sale with Markdown Manager. Or send out email newsletters to highlight new or seasonal items.

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